SGC Breakfast Briefing on Smart Processes for New Product Development and Pricing


About the Business Breakfast:

Investments in R&D are higher than ever with some companies even spending double digit percentages of their turnover. Despite those high investments, innovation performance is poor: 72% of new products flop, according to our latest global pricing study. In this breakfast talk, Dr. Jochen Krauss from Simon-Kucher & Partners will share smart processes on how companies should design the product around the price and ultimately increase product success in the marketplace.

An interesting talk that you should not miss out.

About the Speaker:

Dr. Jochen Krauss

Managing Partner Singapore

Dr. Krauss is a Partner at Simon-Kucher & Partners with more than 10 years experience in consulting national and international clients in the financial services industry. He specializes in developing market entry strategies and pricing strategies, optimizing pricing-processes and designing innovative price- and product-structures.
Prior to his consulting work, he was Managing Director of the Singapore-based German Institute of Science and Technology (GIST), a joint venture research and education centre of the Munich University of Technology (TUM), the National University of Singapore (NUS) and Nanyang Technological University (NTU).
He received a Ph.D. from the Munich University of Technology. He studied Business Administration at the Ludwig-Maximilians-Universitaet in Munich, the School of Information Management and Systems (SIMS) at UC Berkeley and the Rotterdam School of Economics.

Please note that registration starts at 7.45am

Please be notified that pictures will be taken during the event for publications on our website, newsletters and printed publications

If you wish to cancel your reservation, do so at least two (2) working days in advance, or no refund will be provided

NO SHOWS or cancellation on the day of the event will be charged the full amount

  • Title was changed to "SGC Breakfast Briefing on Smart Processes for New Product Development and Pricing". Orig#238838 2017-04-11 07:48:57
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Wed Apr 12, 2017
8:00 AM - 9:30 AM SGT
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NOVOTEL, Nutmeg Room
Member rate SOLD OUT $49.00
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Venue Address
NOVOTEL SINGAPORE CLARKE QUAY, 177A River Valley Road Singapore 179031 Singapore
Singaporean-German Chamber of Ind. & Comm. [GST Reg. No. M400057648]